Whether you're looking to build a strong brand, improve your content strategy, or develop a new product, I am here to help you achieve your goals and take your business to the next level.

Areas of Focus

Visual Design

Brand communications

Brand expression & identity

Publishing (digital & print)

UI & Web Design

Adaptive, intrinsic, & responsive design

Design systems, UI kits, visual guidelines

Rapid & interactive prototyping

User-Centered Design

Concept & core modeling

Content strategy

Information Architecture

Micro-copy writing

Usability testing

User research 

Design Process

Discover

A great foundation aligns with the stakeholders’ vision. Defining the vision, target audience, and user problem is the clear start in any project. 

Define

Goals set during this phase later become metrics to test for desired results. Setting the constraints and challenges is also crucial in determining the project’s limitations.

Develop

The product should aim for a delicate balance to reinforce user behavior and reflect how the company operates.

Delivery

Delivery can include prototypes, interactive flows, design systems, and documents for the engineering team. I always advocate for more testing and evaluation of iterations and quality assurance beyond release.

As always, hindsight helps in noting if the solution adds value to the brand and product — did it raise the bar?