Whether you're looking to build a strong brand, improve your content strategy, or develop a new product, I am here to help you achieve your goals and take your business to the next level.
Brand communications
Brand expression & identity
Publishing (digital & print)
Adaptive, intrinsic, & responsive design
Design systems, UI kits, visual guidelines
Rapid & interactive prototyping
Concept & core modeling
Content strategy
Information Architecture
Micro-copy writing
Usability testing
User research
A great foundation aligns with the stakeholders’ vision. Defining the vision, target audience, and user problem is the clear start in any project.
Goals set during this phase later become metrics to test for desired results. Setting the constraints and challenges is also crucial in determining the project’s limitations.
The product should aim for a delicate balance to reinforce user behavior and reflect how the company operates.
Delivery can include prototypes, interactive flows, design systems, and documents for the engineering team. I always advocate for more testing and evaluation of iterations and quality assurance beyond release.
As always, hindsight helps in noting if the solution adds value to the brand and product — did it raise the bar?
Dedicated to synthesizing design thinking processes to develop multi-media for branding, marketing, and web communications.
Dedicated to synthesizing design thinking processes to develop multi-media for branding, marketing, and web communications.
Dedicated to synthesizing design thinking processes to develop multi-media for branding, marketing, and web communications.
Dedicated to synthesizing design thinking processes to develop multi-media for branding, marketing, and web communications.
Dedicated to synthesizing design thinking processes to develop multi-media for branding, marketing, and web communications.