Armando at work

Summary

Designer and consultant experienced in brand/content strategy, information design, interface design, product development, user research, and web design.

My background is in visual design and multi-media production for branding, marketing, and publishing. I now fulfill collaborative and cross-functional roles in product/UX design teams.

Areas of Focus

User-Centered Design

  • Affinity diagramming

  • Concept & core modeling

  • Content strategy

  • Design & systems thinking

  • Information architecture

  • Lean UX & agile development

  • Micro-copy writing

  • Research design & methods

  • Usability testing

  • User research 

User-Centered Design

  • Affinity diagramming
  • Concept & core modeling
  • Content strategy
  • Design & systems thinking
  • Information architecture
  • Lean UX & agile development
  • Micro-copy writing
  • Research design & methods
  • Usability testing
  • User research 

Visual Design

  • Brand communications (marketing)
  • Brand expression (visual identity)
  • Composition (layout, typography)
  • Publishing (digital & print)

UI & Web Design

  • Adaptive, intrinsic, & responsive design
  • CSS, CSS Grid, HTML, JavaScript, PHP
  • Design systems, UI kits, visual guidelines
  • Rapid & interactive prototyping
  • Web accessibility (via W3C standards) 

Education

  • MS Information Experience Design
  • BFA Communication Design
  • BFA Studio Arts

Software & Platforms

  • Adobe CC (After Effects, Illustrator, InDesign, Photoshop, XD)
  • Android, Apple iOS, macOS, Material, Microsoft, Windows
  • CodePen, Git, GitHub, Sublime Text
  • Google Forms, Optimal Workshop, UserTesting
  • Balsamiq, Figma, InVision, Sketch, Zeplin

Design Process

Discover

In the initial phase, I aim to help the team determine the strategy for user research. Budget is the basis for time and approaches.

Although the aim may be to establish as much context, a great foundation aligns the vision of all the stake holders. Defining the vision, target audience, and user problem is the clear start in any project.

Define

When determining the project strategy for possible solutions, it’s imperative to shift the client’s focus from patching bugs to the service that UX, UI, and web teams provide.

Goals set during this phase later become metrics to test for desired results. Setting the constraints and challenges is also important in determining the project limitations. It’s always wise to start with accessibility and accessibility guidelines.

Develop

Analysis of user research and setting business goals lead the user tasks and screen interactions. Testing wireframes assures that the interface supports the information architecture.

The product should aim for a fine balance to reinforce the user behavior and reflect how the company operates. The “UX part” comes down to communicating the user needs.

Deliver

Delivery can look like prototypes, interactive flows, design system, and docs for the engineering team. I always push for more testing and evaluations of iterations, as well as quality assurance beyond release.

The feedback loop is critical in addressing anything that may have been forgotten. As always, hindsight helps in noting if the solution adds value to the brand and product — did it raise the bar?

Work Philosophy

Design and Systems Thinker

Human-centered design means taking on many roles, being involved in many iterative cycles, and being a part of collaborative efforts. It is the ability to look at the bigger picture and zoom into the small details. 

My superpower as a UX Designer is funneling abstract concepts to create clear solutions.

Strategy

As the advocate for UX within the organization, I am the walking reminder that users have needs. It’s also crucial to communicate the methods of a user experience designer.

As a UX Designer I advocate for:

  • Accessibility from the start, throughout the testing process, and in quality assurance;
  • Collection and analysis of data (emphasis on empirical);
  • Building and using frameworks;
  • Developing the brand and the team;
  • Leading through education and presentation;
  • Pushing for testing, writing, documentation, and systems; and 
  • Following conventions and standardizations, but never at the expense of the user or business.

More About Me

Lifelong Learning

I drop-in at many UX meet-ups in and around the Denver, CO area – now on Zoom! I stay up-to-date with scripting languages like HTML, CSS, and JavaScript and web development as much as I can. I also love to read design theory and visit art & design museums when I travel. 

Other Interests

  • Coffee & tea

  • Collage

  • Painting

  • Hiking

  • Yoga

©2021 Armando Garcia