Designer and consultant experienced in brand/content strategy, information design, interface design, product development, user research, and web design.
My background is in visual design and multi-media production for branding, marketing, and publishing. I now fulfill collaborative and cross-functional roles in product/UX design teams.
Concept & core modeling
Design & systems thinking
Lean UX & agile development
Research design & methods
In the initial phase, I aim to help the team determine the strategy for user research. Budget is the basis for time and approaches.
Although the aim may be to establish as much context, a great foundation aligns the vision of all the stake holders. Defining the vision, target audience, and user problem is the clear start in any project.
When determining the project strategy for possible solutions, it’s imperative to shift the client’s focus from patching bugs to the service that UX, UI, and web teams provide.
Goals set during this phase later become metrics to test for desired results. Setting the constraints and challenges is also important in determining the project limitations. It’s always wise to start with accessibility and accessibility guidelines.
Analysis of user research and setting business goals lead the user tasks and screen interactions. Testing wireframes assures that the interface supports the information architecture.
The product should aim for a fine balance to reinforce the user behavior and reflect how the company operates. The “UX part” comes down to communicating the user needs.
Delivery can look like prototypes, interactive flows, design system, and docs for the engineering team. I always push for more testing and evaluations of iterations, as well as quality assurance beyond release.
The feedback loop is critical in addressing anything that may have been forgotten. As always, hindsight helps in noting if the solution adds value to the brand and product — did it raise the bar?
Human-centered design means taking on many roles, being involved in many iterative cycles, and being a part of collaborative efforts. It is the ability to look at the bigger picture and zoom into the small details.
My superpower as a UX Designer is funneling abstract concepts to create clear solutions.
As the advocate for UX within the organization, I am the walking reminder that users have needs. It’s also crucial to communicate the methods of a user experience designer.
As a UX Designer I advocate for:
Coffee & tea