Pratt Institute Libraries

UX Research, Brand Strategy, Website Design
Pratt Institute Libraries prototype

Summary

Strategy

A collaborative and research-driven effort to lead the Libraries’ in the overhaul and alignment of their brand identity and site’s information architecture. The new Pratt Institute Libraries website delivers a space where the Directors’ visions can flourish while they meet library users’ needs.

Pratt Institute Libraries prototype
Pratt Institute Libraries prototype
Pratt Institute Libraries prototype
Pratt Institute Libraries stakeholder workshop

My roles

  • Brand Strategy
  • Interaction Design
  • Project Management
  • User Research
  • Visual Identity System

My roles

  • Brand Strategy
  • Interaction Design
  • Project Management
  • User Research
  • Visual Identity System

Deliverables

  • Website information architecture evaluation report;
  • Competitive, peer, and usability testing analyses reports;
  • High-fidelity models and interactive prototypes to represent the beta version of the web app; 
  • Insight into user research provided by the development of user personas; and
  • Visual strategy guidelines provide recommendations to manage information and web design.
Pratt Institute Libraries user research analysis
Pratt Institute Libraries user research analysis
Pratt Institute Libraries personas developed from user research analysis
Pratt Institute Libraries initial content models
Pratt Institute Libraries web design team
Pratt Institute Libraries core content models of home page
Pratt Institute Libraries core content model wireframes
Pratt Institute Libraries core content model of menu for mobile
Pratt Institute Libraries core content models and wireframes
Pratt Institute Libraries wireframes screens
Pratt Institute Libraries wireframe screens
Pratt Institute Libraries prototype desktop and mobile screens

Work – Selected Case Studies

Social SolarResponsive Website Design, UX Research

The WhitneyUX Research, App Design

Sesame WorkshopUX Research, Information Architecture, Website Design

©2021 Armando Garcia