Pratt Institute Libraries
UX Research, Brand Strategy, Website Design
Summary
Strategy
A collaborative and research-driven effort to lead the Libraries’ in the overhaul and alignment of their brand identity and site’s information architecture. The new Pratt Institute Libraries website delivers a space where the Directors’ visions can flourish while they meet library users’ needs.
My roles
- Brand Strategy
- Interaction Design
- Project Management
- User Research
- Visual Identity System
My roles
- Brand Strategy
- Interaction Design
- Project Management
- User Research
- Visual Identity System
Deliverables
- Website information architecture evaluation report;
- Competitive, peer, and usability testing analyses reports;
- High-fidelity models and interactive prototypes to represent the beta version of the web app;
- Insight into user research provided by the development of user personas; and
- Visual strategy guidelines provide recommendations to manage information and web design.
Work – Selected Case Studies
Social SolarResponsive Website Design, UX Research
The WhitneyUX Research, App Design
Sesame WorkshopUX Research, Information Architecture, Website Design