Armando Garcia - Résumé

Summary

What follows is a breakdown of my toolset. The lists include the applications, methods, and techniques that I confidently and skillfully employ in the design process.

User Research
  • Card sorting

  • Tree testing

  • Content audits

  • Contextual analysis

  • Surveys

  • Qualitative research

  • Quantitative research

  • Personas

  • User journey maps

  • Emotional mapping

  • Prototyping

  • Usability testing

  • A/B testing

Rapid Prototyping
  • Adobe XD

  • Balsamiq

  • Git

  • InVision

  • Marvel

  • Sketch

  • Sublime

  • Zeplin

Composition
  • After Effects

  • Illustrator

  • InDesign

  • Photoshop

Skills

User-Centered Design
  • Affinity diagramming

  • Concept modeling

  • Concept strategy

  • Information architecture

  • Micro-copy writing

  • Product development

  • Research design & methods

  • Usability testing

  • User research

Interaction Design
  • Bootstrap, CSS Grid, SASS (SCSS)

  • CSS, HTML, JavaScript

  • CSS transforms & transitions

  • Developing for accessibility

  • Rapid & interactive prototyping

  • Responsive & intrinsic web design

Visual Communication Design
  • Brand communications (marketing, advertising)

  • Brand expression (design systems, visual identity systems)

  • Composition (layout, typography)

  • Publishing (digital & print)

Design Experience

Freelance Web & Visual Design, CO
Web (UX & UI) Designer

1/2017–present

  • Establish visual style guidelines and produce templates for dozens of web products across platforms, businesses and user segments.
  • Collaborate with art directors, web developers, and founders to tailor and execute a strategy for the development and sustainability of brand expression.
  • Established style guidelines for the visual design of over 60 websites in collaboration with web designers and developers.
Social Solar, NY
Product Designer, Brand Strategy Consultant

4/2019–7/2019

  • Completed hand-off of the web app’s beta version, which will serve to gather research for user segmentation and evaluate their preferences.

  • Iterated the MVP (most viable product) to further develop and design user flows by evaluating the results of initial usability testing of the MVP.

  • Presented the updated prototype to initial investors group and secured funding to complete the development of the beta version.

Social Solar, NY
Web (UX & UI) Designer

6/2018–8/2018

  • Recognized by Cleantech Open as one of the six finalists for innovative product design at Global Forum 2019 US.
  • Collaborated with financial engineers, web developers, and UX designers to research, define, test, and develop an interactive platform as MVP.

  • Translated the information architecture, navigation, and web design to produce models to evaluate the flows (new user registration, registered user login, a membership portal, and an analytical dashboard).

Proof Advertising, TX
Visual Designer, Production Artist

4/2016–3/2017

  • Wrote animations by applying interaction design processes and directly manipulating CSS3 elements’ transform and transition properties.

  • Produced communications and motion graphic design for clients like Subway, Mouser, and Sabre (segment markets across the US and Canada).

  • Iterated design in languages that include English, Spanish, and French–Quebec to fulfill needs from a broad range in customer segments.

Wyatt Brand, TX
Junior Designer

8/2014–12/2015

  • Led the ideation, conceptualization, and development of brand identity to communicate an event rooted in sustaining stakeholder engagement, to promote corporate sponsorship, and increase levels of support.

  • Promoted awareness and value of arts and culture programs by producing, editing, and applying redesign of multi-media branding and marketing communications.

Education

Pratt Institute

New York, New York

  • Master of Science in Information Experience Design
Texas State University

San Marcos, Texas

  • Bachelor of Fine Arts in Communication Design
  • Bachelor of Fine Arts in Studio Art

Armando Garcia - Résumé

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