Armando Garcia - Résumé
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Summary
The toolset lists below include the applications, methods, and techniques that I confidently and skillfully employ in the design process.
User Research
Card sorting
Tree testing
Content audits
Contextual analysis
Surveys
Qualitative research
Quantitative research
Personas
User journey maps
Emotional mapping
Prototyping
Usability testing
A/B testing
Rapid Prototyping
Adobe XD
Balsamiq
Git
InVision
Marvel
Sketch
Sublime
Zeplin
Composition
After Effects
Illustrator
InDesign
Photoshop
Skills
User-Centered Design
Affinity diagramming
Concept modeling
Concept strategy
Information architecture
Micro-copy writing
Product development
Research design & methods
Usability testing
User research
Interaction Design
Bootstrap, CSS Grid, SASS (SCSS)
CSS, HTML, JavaScript
CSS transforms & transitions
Developing for accessibility
Rapid & interactive prototyping
Responsive & intrinsic web design
Visual Communication Design
Brand communications (marketing, advertising)
Brand expression (design systems, visual identity systems)
Composition (layout, typography)
Publishing (digital & print)
Design Experience
Freelance Web & Visual Design, CO
Web (UX & UI) Designer
1/2017–present
- Establish visual style guidelines and produce templates for dozens of web products across platforms, businesses and user segments.
- Collaborate with art directors, web developers, and founders to tailor and execute a strategy for the development and sustainability of brand expression.
- Established style guidelines for the visual design of over 60 websites in collaboration with web designers and developers.
Social Solar, NY
Product Designer, Brand Strategy Consultant
4/2019–7/2019
Completed hand-off of the web app’s beta version, which will serve to gather research for user segmentation and evaluate their preferences.
Iterated the MVP (most viable product) to further develop and design user flows by evaluating the results of initial usability testing of the MVP.
Presented the updated prototype to initial investors group and secured funding to complete the development of the beta version.
Social Solar, NY
UX Researcher, UI Designer
6/2018–8/2018
- Recognized by Cleantech Open as one of the six finalists for innovative product design at Global Forum 2019 US.
Collaborated with financial engineers, web developers, and UX designers to research, define, test, and develop an interactive platform as MVP.
Translated the information architecture, navigation, and web design to produce models to evaluate the flows (new user registration, registered user login, a membership portal, and an analytical dashboard).
Proof Advertising, TX
Visual Designer, Production Artist
4/2016–3/2017
Wrote animations by applying interaction design processes and directly manipulating CSS3 elements’ transform and transition properties.
Produced communications and motion graphic design for clients like Subway, Mouser, and Sabre (segment markets across the US and Canada).
Iterated design in languages that include English, Spanish, and French–Quebec to fulfill needs from a broad range in customer segments.
Wyatt Brand, TX
Junior Designer
8/2014–12/2015
Led the ideation, conceptualization, and development of brand identity to communicate an event rooted in sustaining stakeholder engagement, to promote corporate sponsorship, and increase levels of support.
Promoted awareness and value of arts and culture programs by producing, editing, and applying redesign of multi-media branding and marketing communications.
Education
Pratt Institute
New York, New York
MS in Information Experience Design
Texas State University
San Marcos, Texas
BFA in Communication Design
BFA in Studio Art
Armando Garcia - Résumé
View it as a single-page PDF.