What follows is a breakdown of my toolset. The lists include the applications, methods, and techniques that I confidently and skillfully employ in the design process.
User journey maps
Research design & methods
Bootstrap, CSS Grid, SASS (SCSS)
CSS transforms & transitions
Developing for accessibility
Rapid & interactive prototyping
Responsive & intrinsic web design
Brand communications (marketing, advertising)
Brand expression (design systems, visual identity systems)
Composition (layout, typography)
Publishing (digital & print)
Completed hand-off of the web app’s beta version, which will serve to gather research for user segmentation and evaluate their preferences.
Iterated the MVP (most viable product) to further develop and design user flows by evaluating the results of initial usability testing of the MVP.
Presented the updated prototype to initial investors group and secured funding to complete the development of the beta version.
Collaborated with financial engineers, web developers, and UX designers to research, define, test, and develop an interactive platform as MVP.
Translated the information architecture, navigation, and web design to produce models to evaluate the flows (new user registration, registered user login, a membership portal, and an analytical dashboard).
Wrote animations by applying interaction design processes and directly manipulating CSS3 elements’ transform and transition properties.
Produced communications and motion graphic design for clients like Subway, Mouser, and Sabre (segment markets across the US and Canada).
Iterated design in languages that include English, Spanish, and French–Quebec to fulfill needs from a broad range in customer segments.
Led the ideation, conceptualization, and development of brand identity to communicate an event rooted in sustaining stakeholder engagement, to promote corporate sponsorship, and increase levels of support.
Promoted awareness and value of arts and culture programs by producing, editing, and applying redesign of multi-media branding and marketing communications.
New York, New York
San Marcos, Texas