About Me

Process – Practice – Bio & Interests

Summary ❡ Designer and consultant experienced in content strategy, information design, interface design, product development, user research, and web design.

My background is in visual design and multi-media production for branding, marketing, and publishing. I now fulfill collaborative and cross-functional roles in product/UX design teams.

Summary ❡ Designer and consultant experienced in content strategy, information design, interface design, product development, user research, and web design.

My background is in visual design and multi-media production for branding, marketing, and publishing. I now fulfill collaborative and cross-functional roles in product/UX design teams.

Design Process

Design Thinking drives my approach to information experience design. This framework blends user-centered design principles with scientific and research methods to lead the discovery of solutions.

Discovery & User Research

Initially, I frame the information problem within the context of the organization and the needs of the user. I set out to understand the existing user attitudes and behavior, as well as the structure of the organization. Empathizing with the user and understanding the organization’s mission and goals inform the hypothesis and ideation processes.

Defining Design Problems

Synthesis of discovery and user research analyses helps to expand understanding of design problems. They also provide insight into the constraints for the development of functional and realistic solutions.

Turning Ideas Into Models

As iterations of sketches, concept models, and wireframes improve, they develop into content models. The core models act as the bridge between concepts and a tangible product. A collaborative approach is imperative to generate creative ideas that then form the basis for the wireframes.

Continual Evalution & Iteration

As those models develop into interactive prototypes, their evaluation and refinement lead to the launch of a product. The product can translate into an experience and provide a service. It is also a cumulative expression of the organization’s value and brand identity. Personality still matters.

Post-launch, assessment of the implementation of the solution(s) should be continual. I am devoted to adequately understand the ever-evolving user markets and support the on-going development of your products and services. I aim to build desirable experiences and products that have long-lasting success.

Work Philosophy

In a practical sense, I tend to read and review whatever I can get my hands on. I rely on the vast array of resources like history centers, local libraries, Lynda.com, Meetup events, NN/g articlesNN/g videos, UX Collective, and UX Planet.

I am currently pushing myself to become a better writer (thanks for all the help, Grammarly!). At the workplace, I aim to collaborate in problem-solving for diverse environments.

Lifelong Learning

My dedication is to lifelong learning in my daily practice. I maintain flexibility in my design perspective by continually shifting with the ever-evolving discourse, methods, theories, and tools. 

Human-Centered Design

I am especially interested in collaborating to effectively manage information problems and maximize potential throughout all phases of the design process. I bring a content-first philosophy to assess the existing structure of information. I follow and confirm standards set by brand identity, evolving conventions, and industry practices.

I strive to empathize with the user early in the process. As the product develops, I can better attune the experience to maximum measures of the needs (based on business goals and consumers’ behavior). Continual testing of services results in the guidance necessary to maintain the structure and content as the context of the product evolves.

Bio & Interests

I grew up in South Texas. I spent most of my 20s in central Texas and lived and worked in Austin, TX, for over ten years. In the winter of 2017, I applied to and enrolled in the IXD grad program at Pratt Institute. I moved to NYC that summer!

After completing the master of science in IXD, I decided to make a move back to Austin, Texas. I’m looking forward to living and working in the city.

Nicki Minaj, Art Critiques, & Matcha Chocolate Dreams

I never go anywhere without my music player—I love everything from Neil Young to Nicki Minaj. My favorite musical decade is still up in the air (the 1970s and 1980s).

Studying and critiquing art is another passion of mine. Between contemporary and modern, I can’t get enough of it.

While I enjoy a frothy latte, I especially love matcha tea. When it comes to food, my favorite cuisine is Japanese. Or is it Italian? It’s probably Japanese–Italian. Though I would never deny a carnitas taco, also, admittedly a dark chocolate lover, I still can’t say no to milk chocolate. 

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