About Me

Design Process 
Work Philosophy 
Interests
Design Process – Work Philosophy – Interests
Design Process – Work Philosophy – Interests
Armando out and about in Brooklyn

Designer and consultant experienced in content strategy, information design, interface design, product development, user research, and web design.

Designer and consultant experienced in content strategy, information design, interface design, product development, user research, and web design.

My background is in visual design and multi-media production for branding, marketing, and publishing.

My background is in visual design and multi-media production for branding, marketing, and publishing.

Design Process

My approach to information experience design is informed by Design Thinking. This framework blends user-centered design principles with scientific and research methods to lead the discovery of solutions.

My approach to information experience design is informed by Design Thinking. This framework blends user-centered design principles with scientific and research methods to lead the discovery of solutions.

My approach to information experience design is informed by Design Thinking. This framework blends user-centered design principles with scientific and research methods to lead the discovery of solutions.

Discovery & User Research

To frame the information problem within the context of the organization and needs of the user, I set out to understand the existing user attitudes and behavior as well as the structure of the organization. Empathizing with the user and understanding the organization’s mission and goals inform the next process.

To frame the information problem within the context of the organization and needs of the user, I set out to understand the existing user attitudes and behavior as well as the structure of the organization. Empathizing with the user and understanding the organization’s mission and goals inform the next process.

To frame the information problem within the context of the organization and needs of the user, I set out to understand the existing user attitudes and behavior as well as the structure of the organization. Empathizing with the user and understanding the organization’s mission and goals inform the next process.

Defining Design Problems

The analysis and synthesis of discovery and user research help to expand understanding of design problems. They also provide insight into the constraints for the development of functional and realistic solutions.

The analysis and synthesis of discovery and user research help to expand understanding of design problems. They also provide insight into the constraints for the development of functional and realistic solutions.

Turning Ideas Into Models

As iterations of sketches, concept models, and wireframes are improved upon, they develop into models to represent the concept as a tangible product. A collaborative approach is emphasized to generate creative concepts that are continuously evaluated to form the basis for the wireframes.

As iterations of sketches, concept models, and wireframes are improved upon, they develop into models to represent the concept as a tangible product. A collaborative approach is emphasized to generate creative concepts that are continuously evaluated to form the basis for the wireframes.

Continual Evalution & Iteration

Those models are also evaluated and refined in an effort to launch a product that is an expression of the organization’s value and brand identity. Post-launch, the implementation of the solution(s) should be continually assessed and re-designed to effectively meet ever-evolving user needs, continue to be desirable, and have long-lasting success.

Those models are also evaluated and refined in an effort to launch a product that is an expression of the organization’s value and brand identity. Post-launch, the implementation of the solution(s) should be continually assessed and re-designed to effectively meet ever-evolving user needs, continue to be desirable, and have long-lasting success.

Work Philosophy

I am especially interested in collaborating to effectively manage information problems and maximize potential throughout all phases of the design process. Continual testing of products and services provide guidance in maintaining the evolution of the content within that context.

I strive to empathize with the user to determine their perspectives, behaviors, and attitudes. This is in order to understand the existing user experience and the current shape of the information. I bring a content-first philosophy to identify and assess the existing structure of information. To evaluate it, I follow standards set by organizational goals, user needs, and industry conventions.

Personally, I challenge my own perspective by continuously growing and shifting with the ever-evolving design theories and practices. In a practical sense, I tend to read and review whatever I can get my hands on. I rely on online-training courses (like Lynda.com) and textbooks. I am pushing myself to become a better writer and problem-solver for diverse environments.

I am especially interested in collaborating to effectively manage information problems and maximize potential throughout all phases of the design process. Continual testing of products and services provide guidance in maintaining the evolution of the content within that context.

I strive to empathize with the user to determine their perspectives, behaviors, and attitudes. This is in order to understand the existing user experience and the current shape of the information. I bring a content-first philosophy to identify and assess the existing structure of information. To evaluate it, I follow standards set by organizational goals, user needs, and industry conventions.

Personally, I challenge my own perspective by continuously growing and shifting with the ever-evolving design theories and practices. In a practical sense, I tend to read and review whatever I can get my hands on. I rely on online-training courses (like Lynda.com) and textbooks. I am pushing myself to become a better writer and problem-solver for diverse environments.

Professional Interests

  • Design thinking process
  • Systems thinking perspective
  • Motion Graphics Design (Animation)
  • Product Design
  • Research Design
  • User Research
  • Visual & Content Strategy
  • Design thinking process
  • Systems thinking perspective
  • Motion Graphics Design (Animation)
  • Product Design
  • Research Design
  • User Research
  • Visual & Content Strategy

Background

  • MS in Information Experience Design
  • BFA in Communication Design
  • BFA in Studio Arts
  • Brand Development & Communications
  • Production Artist 
  • Visual Communication Design
  • Web Design
  • MS in Information Experience Design
  • BFA in Communication Design
  • BFA in Studio Arts
  • Brand Development & Communications
  • Production Artist 
  • Visual Communication Design
  • Web Design

...on my Downtime

I grew up in South Texas and spent most of my 20s in central Texas. I lived and worked in Austin, TX for over 10 years until I moved to NYC in the summer of 2017. After earning my master’s of science in February, I decided to make the move to Denver, Colorado. I’m looking forward to living and working in the city. 

I’m always plugged into my music player—I love everything from Mozart to Nicki Minaj. My favorite musical decade is still up in the air (the 1970s and 1980s). Art is another passion of mine. Between contemporary and modern, I can’t get enough of it.

While I enjoy a frothy latte, I especially love matcha tea. When it comes to food, my favorite cuisine is Japanese. Or is it Italian? It’s probably Japanese–Italian. Though I would never deny a carnitas taco. Also, admittedly a dark chocolate lover, I still can’t say no to milk chocolate. 

I grew up in South Texas and spent most of my 20s in central Texas. I lived and worked in Austin, TX for over 10 years until I moved to NYC in the summer of 2017. After earning my master’s of science in February, I decided to make the move to Denver, Colorado. I’m looking forward to living and working in the city. 

I’m always plugged into my music player—I love everything from Mozart to Nicki Minaj. My favorite musical decade is still up in the air (the 1970s and 1980s). Art is another passion of mine. Between contemporary and modern, I can’t get enough of it.

While I enjoy a frothy latte, I especially love matcha tea. When it comes to food, my favorite cuisine is Japanese. Or is it Italian? It’s probably Japanese–Italian. Though I would never deny a carnitas taco. Also, admittedly a dark chocolate lover, I still can’t say no to milk chocolate. 

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